Distribution in the Film Industry

Media Booklet 6

Did millions of people go to see Pirates of the Caribbean 2 in the first week of release because it is such a great film, or because it was well marketed? Or both?

 I think that it was both the marketing and distribution and the fact that the first Pirates of the Caribbean was so good. Because the first Pirates of the Caribbean was reviewed well, that was a major factor towards the big interest and audience that the second film had. People would have seen the trailer for the second Pirates of the Caribbean film and posters on busses or around everyday areas and so this would have been a factor towards the audience of the second film. Trailers have a big impact on the look of the film and audience as I go to watch films that appeal to me through trailers and if they were part of sequels which were good previously in the series. This shows that marketing is also a major factor towards the audience of the film and how much the film would make at the box office.